Mid-Month Email Menagerie - December 2012
Ka-boom! The annual explosion of email volume formerly known and Black Friday and Cyber Monday has come and gone. I say "formerly" because the shopping events have been stretched both by the consumer...
View ArticleRemailing and Segmentation Strategies for the Holidays
Jim Davidson, Manager of Marketing Research at Bronto, recently wrote about remailing and segmentation strategies for the Holidays. Check out how engagement-based segmentation, re-engagement and list...
View ArticleThe Holidays are Over…NOW WHAT? Post-Holiday Email Marketing Strategies
The holidays are over and seemed to fly by more quickly this year than last. That starts to happen as you get older you know. I can remember as a kid thinking that Christmas morning would NEVER...
View ArticleImproving Email Deliverability for In-Store Sign Ups
Recently, a popular anti-spam blacklist named Spamhaus began to blacklist marketers who are sending marketing emails to email addresses that are incorrect (those including a typo error). If you’re...
View ArticleTablets Are Taking Over! Are Your Emails Ready? - Part 1
Tablet adoption rates have already outpaced smartphones! And they are growing even more quickly in the U.S. market. Now more than ever, it's important to ensure that your messages are clear and...
View Article5 Automated Messages Don'ts
If used correctly, automated messages are a powerful ally for email marketers. Read 5 Automated Message Don'ts via ClickZ to learn how to avoid common pitfalls in scheduling and maintaining automated...
View ArticleUsing Order Data to Deliver a Stellar Post-Purchase Email Series
When a customer completes a purchase with you, they’ve just given you the keys to continue your relationship with them. So let’s talk about how you can use this information and what you already know...
View ArticleEventful Inbox: Have a Crush on Valentine's Day Emails?
The Mid-Month Menagerie posts I've written for the past several months are going to take a new form. Going forward I will highlight how marketers are promoting upcoming holidays and events, hence the...
View ArticleCan Removing Headers from Your Emails Increase Conversions?
Recently, I was trolling my Twitter feed (cup of coffee in hand) reading marketing and email related tweets, and opening and scanning emails from way too many programs I subscribe to. I noticed many...
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How Out of Stock Triggered Emails Can Save the Sale
I was recently in the market for a bridesmaid’s dress. My friend was very non-bridezilla and let us choose whichever dress we wanted, as long as it was by a specific designer: Sue Wong. After some...
View ArticleHow to Make your Email Program a Best Seller
If your email marketing campaigns were a book, would they be a best seller or a less than organized chronology? Bronto manager of marketing research, Jim Davidson, recently wrote How to Make your Email...
View ArticleTop 10 Commerce Marketing Strategy Posts of 2012
In 2012, Bronto marketing strategists, our deliverability team and our manager of marketing research wrote about an array of topics to help you improve your email and cross-channel marketing efforts in...
View Article5 Key Purchase Data Points for 2013
Any email marketer will tell you that acquisition/list growth is at the top of their “2013 Goals List”. You probably already have an abundance of strategies in place to woo and impress new customers...
View ArticleTop 5 Email Marketing Revenue Generating Techniques for E-Commerce
Bronto's Director of Marketing Services, Kristen Gregory, recently sat down to address the "Top 5 Email Marketing Revenue Generating Techniques for E-Commerce" in this short video. Learn how you can...
View ArticleEventful Inbox: Why Your Inbox Maybe Filled with Erratic Emails
February has been a bizarre, awkward and, at times, a bit disturbing month in my inbox. Typically there is a seasonal trend like Christmas or an expected promotional theme like year-end clearance but...
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Email and Social Synergies to Drive Commerce Revenue
Bronto's Director of Marketing Services, Kristen Gregory, recently sat down to address the "Email and Social Synergies to Drive Commerce Revenue" in this short video. Learn how you can easily increase...
View ArticleeM+C: Promotional Ideas for the Email Marketing Doldrums
Recently Bronto's Manager of Marketing Research, Jim Davidson, wrote for eM+C on promotional ideas for the email marketing doldrums. Read the full article to get inspired on how you can spice up your...
View ArticleDon't Open Until...Never: How Google's Search Experiment Impacts Your Email...
Imagine the next time you send an email your subject line reads like a product heading rather than one persuading the subscriber to open the message right there and then. And imagine the reason for...
View ArticleUpcoming CASL (Canadian Anti-Spam Legistation) Details and What Marketers...
Sometime in the next six months, we expect to hear from Industry Canada on their final regulations on the Canadian Anti-Spam Legislation (CASL). Once the final regulations are approved, marketers will...
View ArticleMarch Eventful Inbox: Email Spring Fever
Spring has sprung... Though it really started springing in January with early spring catalog previews. The fever pitch (or shall I say "spring fever" pitch) truly started to bubble up after Valentine's...
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